Last Sunday our team of creatives collaborated to build MATIC's brand image. The goal was to tell an authentic New York love story. By using real Manhattan locals, real apartments, and real love, MATIC continued it's reputation of authenticity, transparency, and creativity.
The team met up in the East Village, a comfortable neighborhood in Manhattan, to shoot our first video. We had 12 participants, and 8 hours to complete our objective. Thanks to our group of motivated individuals sharing a common goal, we completed everything, exceeding our timeframe by only 30 minutes.
It was a cold February morning but that didn't stop anyone from having a good time. Thanks to Ludlow Coffee for keeping us warm and energized!